What does social media have to have to do with SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been a growing channel for marketing in recent years, most businesses have yet to profit from it. This is especially true if you are investing in search engine optimization. The creation and management of social media accounts are extremely important to assist in SEO efforts, even though their benefits aren’t immediately obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. If people tweet, share, like or comment on a piece of content This is referred to as social engagement. Content that has more social engagements will be able to show more social signals. Search engines measure these social signals and consider it an index of quality when ranking the content. This allows search engines to identify the content that people are most interested in and what their algorithm deems good quality. If a piece of content has a high amount of engagement on social media it will be immediately classified.

2) Link Building

Long gone are the days of going out and asking for websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs have to create links in using the old-fashioned method and create content of high-quality that is link-worthy. But how do you reach sites that would be willing to link to your content if you ask them directly, Www.itguyclaude.com/wiki/User:Scott53570806728 which is an “unnatural” practice for building links? Social media can help. Social media lets you publish your content to people who are willing to link to your content, if it is worth linking to. These people may also promote your content to their network which will increase the impact of your content.

3) Content Amplification

You could create any high quality content you want but it’s not going to gain an enormous amount of attention without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your marketing database. Social media can help you connect with new audiences through your content. If you post your content to your followers, they’ll spread it to their own followings If they are satisfied with the content. Then those people will share it with their following which will increase the reach of your content. You will also gain relevant traffic and inbound links, social signals, and brand recognition All of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s reputation and image to assess the quality of your site and how reliable it ought to be within their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media can boost Google’s trust in your site, as well as aiding with branded search queries.

5) Social Indexing

Search engines have been indexing social media accounts for some time now, which means they now show up in the search results pages. This enables your brand to appear in search results that include branded searches on more than the site of your business. It’s more than that. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your content to rank higher in search. It was only for a short time, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.